Renting a girlfriend in Japan is a growing phenomenon where men pay for companionship and/or sexual services from a female companion. This practice dates back to the Edo period and has evolved into what we now refer to as "renting girlfriends" where no sexual contact is involved. Reasons for renting a girlfriend include avoiding commitment, fulfilling social obligations, experiencing different types of relationships, escaping loneliness, and experiencing something new. There are both advantages and disadvantages associated with renting a girlfriend such as no strings attached or lack of emotional connection. Finding someone willing to enter into this type arrangement can be done through online services, social media sites, or offline agencies.