This article explores the history of facial hair in Japan, its cultural perception and popularity among men and women today, and the reasons for and against growing facial hair in Japan. It is clear that attitudes towards facial hair are slowly becoming more accepting over time, especially amongst younger generations who are more open-minded about beauty standards than previous generations were. However, it is unlikely that facial hair will ever become widely accepted within mainstream society due to its association with nonconformity and rebellion against traditional values.