This article examines the use of makeup in Japan, exploring traditional and modern styles, popular brands, factors influencing its use, and more. Traditional Japanese makeup is known as “kabuki” or “geisha” makeup and is characterized by heavy white foundation, bold red lips and cheeks, and black eyeliner that extends outward from the eyes in a dramatic fashion. Modern Japanese makeup is much more subtle with lighter coverage foundation with a more natural finish and minimal eye makeup. Makeup is popular in Japan among both men and women for enhancing their appearance. Factors influencing its use include cultural influences such as traditional kabuki/geisha styles as well as modern beauty standards; societal influences; economic influences; technological advances; media influence; peer pressure; and personal preference. Popular brands include Shiseido, Kose, SK-II, Kanebo, Canmake, Clé de Peau Beauté and Suqqu. Current popular trends include natural looking base make-