This article looks at the etiquette surrounding hugging in Japan and provides insight from Charles R. Tokoyama, CEO of Japan Insiders. He explains that while hugging isn't necessarily frowned upon in Japanese culture, it's still important to be mindful of social norms and respect personal boundaries when deciding whether or not to give someone a hug. Factors such as age, gender roles, family dynamics and the relationship between people should all be taken into account before engaging in any form of physical contact with someone from Japan.