This article explores the cultural differences in expressing love and affection towards children in Japan. While verbal expressions of love may not be as common, non-verbal gestures such as physical touch and acts of service are still important ways that parents show their love for their children. The expression of love and affection towards children in Japan is complex and influenced by cultural norms, societal expectations, and individual differences. As Japan becomes more exposed to Western culture, attitudes towards expressing love may continue to shift.