This article explores traditional gender roles in Japan, who pays for a date, the Japanese dating scene, splitting the bill, gift-giving etiquette and cultural differences. In general, it is customary for the man to pay for dates in Japan as a sign of respect and politeness towards women. Splitting the bill on dates is becoming increasingly common in Japan due to gender equality issues and budget concerns. Gift-giving etiquette should be considered when planning a date with someone new or existing partner/spouse/lover. It is important to keep in mind that there may still be some cultural differences when it comes down to payment arrangements.