This article examines the origin and influences of the Japanese term "kawaii", which translates to "cuteness" or "adorableness". It traces its roots back to the 1970s in Japan, when it was used as a form of rebellion against traditional values. Since then, it has become an international phenomenon that has been embraced by people all over the world. The article also discusses the differences between Japanese and Korean kawaii styles, such as exaggerated features in Japan versus subtle gestures in Korea, and explains how each country uses cuteness for different reasons: Japan for individuality and Korea for emotionality.