This article explores the many activities people can do in Japan during the summer months, from traditional festivals to exploring nature and shopping. Popular activities include attending festivals such as Kanda Matsuri and Gion Matsuri, hiking or camping in national parks, eating cold dishes such as sashimi or soba noodles, visiting art galleries and Noh theaters, going to department stores for retail therapy, visiting hot springs to relax, and participating in sports activities such as golfing or tennis.