This article examines the history of facial hair in Japan and explores the cultural and social factors that influence its popularity today. It is becoming increasingly popular amongst younger generations due to Western influences, however it remains relatively uncommon compared with other countries. There are both benefits and drawbacks associated with growing facial hair in Japan, including increased self-confidence, improved health, aesthetic appeal, expressing individuality, cultural recognition, stigma, maintenance issues, unwanted attention and allergic reactions. Ultimately it depends on personal preference.