This article explores the history and significance of DX stores in Japan, also known as "Daikokuya." These large discount stores first emerged during Japan's post-war period and have become synonymous with low prices and a wide variety of products. Today, there are over 10,000 DX stores across the country that offer customers an array of products at discounted prices. Shopping at a DX store offers many benefits including convenience, competitive prices, variety, customer service, and loyalty programs.