This article explores the different types of love in Japan, including familial, platonic, romantic, and passionate/erotic love. It explains how these feelings are expressed through words and actions such as giving gifts or spending quality time together. Additionally, it discusses how traditional customs such as exchanging gifts on special occasions are an important part of expressing one's affections in Japanese culture. Understanding these nuances can help non-Japanese people better appreciate how deeply rooted expressions of love are within Japanese culture.