This article examines the different types of clothing and fashion styles that are popular among Japanese girls. From traditional kimonos to modern streetwear, there is something for everyone in Japan. Popular brands include A Bathing Ape (BAPE), Liz Lisa, WEGO, haco, ANAP, Spinns, UNIQLO, Kastane, GLITTERATI, JILL STUART, MURUA, GYDA, H&M and GUCCI. Accessories and shoes are also important when completing a look. K-pop has had a large influence on fashion trends in Japan with many teenage girls imitating their style. Special occasions such as New Year's Day celebrations and graduation ceremonies also require specific attire.