This article explores the kissing culture in Japan, which is generally more conservative than in Western countries. It outlines the differences between Japanese and Western kissing culture, as well as the types of kisses commonly seen in Japan such as eskimo kisses, forehead kisses, and cheek kisses. It also discusses other physical expressions of affection such as hand-holding and hugging that are common among couples in Japan. Generally, it is expected that men will initiate a kiss with women rather than vice versa. Public displays of affection should be kept subtle so as not to offend anyone around them who may find them inappropriate or offensive.