Milk consumption in Japan has increased significantly due to cultural changes and global influences, but it is still lower than other developed countries. The average per capita milk consumption was 26.7 liters in 2019, and milk is not a traditional ingredient in Japanese cuisine. Milk has become an essential part of Japanese culture, particularly among children, and is associated with good health. However, lactose intolerance remains a significant issue, and alternatives such as soy milk are becoming increasingly popular.