This article examines the history and meaning behind white wedding gowns in Japan, as well as modern trends that are popular among Japanese brides today. White has been a traditional color for weddings since ancient times, symbolizing purity and innocence. Western-style weddings have become increasingly popular in recent years, with many brides choosing to wear white dresses like their counterparts overseas. However, some opt for different colors such as pink or blue instead, or even colorful kimonos. There are certain etiquette rules that must be followed regardless of what type of dress is worn on the wedding day. Modern couples now often opt for simpler styles such as short dresses or jumpsuits instead of full-length gowns.