This article explores why the Japanese do not touch, looking at historical context, religious influences, social norms and technology's impact on touching habits. It also examines physical contact and intimacy in Japan and its consequences. Traditional Japanese society viewed physical contact as a sign of respect between different classes or genders, while Shintoism and Buddhism discourage physical contact due to their emphasis on inner peace. In modern-day Japan, physical contact is seen as impolite or inappropriate behaviour in public spaces and even among friends or family members. Technology has reinforced the idea that physical contact should be avoided unless necessary, impacting how people interact with each other. Intimate relationships involve subtle forms of communication such as eye contact and gentle touches rather than public displays of affection. The lack of physical touch can lead to negative consequences for both individuals and society at large.