This article explores the cultural norms of Japan, language barriers in love expression, gender roles in love expression, social norms regarding love expression, and examples of how Japanese men express their love. While some Japanese men do say "I Love You", it is not a commonly used phrase among all groups. Instead, many prefer using non-verbal expressions, gestures, and actions which demonstrate deep care, respect, admiration, and appreciation. It is important for those involved with a partner from this culture to understand these nuances so communication does not get lost in translation.