This article explores the cultural norms around holding hands in Japan, how Japanese people feel about public displays of affection, and what the significance of holding hands is in Japan. Generally speaking, couples tend to keep their displays of affection relatively private when out in public places, however it is more commonly seen among younger generations. Holding hands is seen as a sign of commitment and trust between two people and can be viewed as a way to express love for each other. According to Charles R Tokoyama, CEO Of Japan Insiders, holding hands is an intimate gesture which should remain private.