This article examines the cultural context of hugging in Japan and its social acceptability. Hugging is generally seen as inappropriate between members of the opposite sex and personal space is highly valued, making it a less common practice than in other countries. Types of hugs are discussed, as well as the significance of hugging within Japanese culture. The article also looks at how common hugging is in Japan and offers advice for non-Japanese people on when it may be appropriate to hug someone from this country.