This article explores the cultural context and customs related to addressing romantic partners in Japan. It discusses the use of honorifics in Japanese language, the historical context of addressing romantic partners, and how younger generations may be changing cultural norms around intimacy. The article also examines gender differences and the risks and benefits associated with using first names, as well as alternative ways to address a romantic partner in Japan. Ultimately, personal preference plays a significant role in how couples address each other in Japan.