This article explores the perception of body hair in Japan, including traditional beauty standards, gender roles, removal practices and recent changes in attitudes. Historically, body hair has been seen as something to be minimized or removed entirely due to cultural values and beliefs surrounding physical beauty and cleanliness. However, in recent years there has been a shift away from these traditional views with social media platforms providing individuals more freedom when it comes to expressing themselves through fashion choices including leaving some areas of their bodies unshaven if they choose too.