This article explores the meaning of sneezing twice in Japan, its origin, and how it relates to Japanese culture. It is believed that when someone sneezes twice it means that someone is gossiping or speaking ill of them. This belief has been around for centuries and is still widely accepted today. In addition to this, there are also various superstitions and implications within business etiquette attached to hearing two consecutive sneezes which demonstrate the importance placed on respect for others in Japanese society.