This article explores traditional and modern bridal fashion in Japan. Traditional attire for brides is the kimono, which varies in style depending on region. Modern Japanese brides often opt for white dresses or gowns instead of a kimono, while they will usually accessorize with hairpieces, jewelry, and makeup. Color symbolism is also important when selecting wedding attire, with white symbolizing purity and red representing joy and good fortune. Finally, there are many stores where you can buy or rent bridal attire in Japan.