This article explores the significance of colors in Japanese culture, and how certain colors are associated with luck or misfortune. White is seen as a sign of purity and innocence but it can also be seen as an unlucky color due to its association with death. Red is generally seen as a very lucky color; while black has both positive and negative connotations depending on the context it’s used in. Other colors such as purple, blue, green and yellow are considered unlucky or off-limits when decorating homes or businesses according to traditional Japanese beliefs. Red envelopes filled with money are often given at special occasions for good luck; while white flowers should not be given to celebrate birthdays or other happy occasions as they can bring bad luck.