This article explores the role of eye contact in Japanese culture and society, why it is important, how to make appropriate eye contact in Japan, and the impact of not making eye contact. In Japan, direct eye contact is considered rude and impolite as it conveys dominance and can be seen as disrespectful or aggressive. Eye contact plays an important role in communication but tends to be more subtle than other cultures. Making appropriate eye contact requires being aware of cultural differences so that one does not come across as too aggressive or disrespectful while communicating. Not making appropriate eye contact can lead to feelings of neglect or being ignored, while too much direct eye contact can be interpreted as aggressive behavior.