This article explores the different ways that Japanese couples address their husbands, the meaning behind each name, and how they show affection in marriage. The most common way is to use the honorific title “goshujin-sama” which reflects a traditional view of gender roles where men are seen as being in charge of the household. Other terms used include “otto”, “danna-san” and “tsuma”. Additionally, some couples may choose to use nicknames for one another such as “darling” or “sweetheart”. Respect and honesty play a major role in any marriage but especially within traditional Japanese culture. Both men and women demonstrate love through tangible acts such as providing financial support or taking on extra duties around the house while expressing themselves verbally through compliments/words of encouragement.