This article explores the role of pink in Japanese culture and its association with luck and good fortune. In Japan, colors are believed to carry special meanings and symbolism, with pink being associated with love, kindness, and beauty. It is also believed by some to bring good luck or even ward off bad luck or misfortune. Examples of lucky pink objects include lucky cats, bells, paper fans, wind chimes, dolls, charms etc. There are several ways to use the power of the color pink for good luck such as wearing clothing items containing shades of pink or giving gifts of items that are colored pink.