This article explores the history and current trends of Japanese beauty standards, which have been heavily influenced by the country's cultural norms and values. Physical appearance is important, with slim bodies with curves in all the right places, long legs and high cheekbones/large eyes being seen as attractive traits for both men and women. Modesty and politeness are also highly regarded qualities that can help individuals become more attractive overall. Plastic surgery has become increasingly popular in recent years, while social media platforms such as Instagram have had an impact on what people consider attractive within their own societies.