This article explores the history and symbolism behind why Japan loves the color red. Red has a long history in Japan, dating back to ancient times when it was used to decorate shrines and temples as a symbol of power and protection. In Shintoism and Buddhism, red is seen as a sacred color that represents power, strength, passion, courage, protection from harm, good luck, fortune and motivation for success. Red is commonly seen at festivals throughout Japan such as cherry blossom festivals or summer festivals where people wear traditional kimonos decorated with red patterns or designs. Western cultures have had an impact on the way that people view colors including red but many traditional associations still remain.