This article explores the prevalence and impact of hookup culture in Japan, as well as the cultural norms and attitudes towards it. Hookup culture is not as common in Japan as it is in other countries due to traditional values emphasizing family and marriage. Social media has made it easier for people to connect with potential partners online, but there is still a strong stigma attached to engaging in casual sex outside of marriage. Men are generally more likely than women to engage in anonymous sexual encounters with strangers they meet online. There are some ways to increase chances of finding someone for a casual relationship such as using dating apps or attending language exchange events.