This article explores why it is uncommon to hear the phrase "I love you" in Japan. It explains how cultural norms, language, family structure and unspoken rules of etiquette influence this concept of expressing love. The Japanese language does not have a single word that directly translates to “I love you” like English does; instead, the phrase “aishiteru” (愛してる) is used to express strong feelings of affection towards someone. Additionally, due to traditional family structures where children show appreciation without being overly emotional or intimate with their parents, it is considered rude for two people who are not romantically involved to openly express their feelings for one another using words like “I love you”. Resources for learning more about Japanese culture and language are also provided.