This article explores the concept of beauty in Japan, from traditional standards to more modern influences. Historically, beauty has been associated with harmony and balance in Japanese art forms such as kabuki theatre and flower arranging. In terms of physical appearance, pale skin and black hair were seen as desirable while petite stature symbolized femininity. Western influences have impacted traditional ideals surrounding physical beauty, introducing tanned skin, blonde hair and curvy body types into the mix. Today's Japanese standard for beauty is much more diverse and includes elements from both traditional values and contemporary influences from abroad. Additionally, Korean makeup trends have become increasingly popular among young people in Japan over the past decade. Japanese makeup trends are focused on creating subtle looks that emphasize natural features rather than dramatic ones.