This summer, Crunchyroll is partnering with Three Ten Merchandising Services, a division of the entertainment merchandising and experiential retail specialists Ceremony of Roses, to create the amazing worlds of anime at The Loop, a brand-new rotating retail destination featuring immersive activations, exclusive merchandise, collectibles, themed environments and fan experiences inspired by prominent brands in anime, entertainment, gaming, music and pop culture.
The Loop will celebrate its grand opening in mid-June at Westfield Topanga Mall in Canoga Park, California.
The first wave of highlighted entertainment brands will be the beloved anime series Solo Leveling, Sentenced to Be a Hero and Bananya, available for viewing now on Crunchyroll, with three additional anime activations set to debut later this summer. Visitors can look forward to being immersed in each anime series through three unique interactive rooms that will feature engaging photo opportunities, audio/visual installations, iconic replica props, and more.
- Solo Leveling: Do you have the skills to become a hunter? Join the Hunters Association to measure your mana levels and find out your rank, class, and abilities.
- Sentenced to Be a Hero: Join Penal Hero Unit 9004 in the battle against the demon blight.
- Bananya: Step away from the action to discover Bananya and its cheerful friends at a summer festival with a variety of games and a photo opportunity featuring an adorable plushie wall. Be sure to stay for the fireworks!
The retail shop will showcase a variety of products from each featured anime, including apparel, figures, plush items, and home goods, which will be available exclusively at The Loop. Limited run Crunchyroll branded merchandise will also be for sale.
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General admission for the immersive experiences at The Loop is free, with a standby line implemented when capacity is reached. Crunchyroll subscribers will receive special early access to the experience, with further details to be announced. There will also be a limited edition three-pack of pins available for $15 featuring each anime series, which will permit visitors to bypass the line with day-of fast pass access.
Check out DiscoverTheLoop.com for more details, and sign up for email alerts to get the exact date when The Loop will officially open. Activations for Solo Leveling, Sentenced to Be a Hero and Bananya will continue until August, after which The Loop will refresh with three new anime series to be revealed at a later date.
