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Do Japanese girls wear a lot of makeup?

The Culture of Makeup in Japan

Japanese girls are known for their flawless and radiant skin, which has led to the misconception that they wear a lot of makeup. However, the truth is that the culture of makeup in Japan is quite different from that in other countries. In this article, we will explore the reasons why Japanese girls wear makeup, the types of makeup they use, and how much they actually put on.

The Importance of Skincare

In Japan, skincare is considered a crucial part of daily life. Japanese girls place great emphasis on taking care of their skin to achieve a healthy and glowing complexion. They use a variety of skincare products such as cleansers, toners, serums, and moisturizers to keep their skin looking its best. This means that they do not need to rely heavily on makeup to cover up imperfections.

Japanese Snack Box

Natural-Looking Makeup

Japanese girls prefer a natural-looking makeup style that enhances their features rather than completely altering their appearance. They tend to use light coverage foundation or BB cream, which provides a more natural finish than heavy full-coverage foundation. They also use blush and lip tint to add a pop of color to their face.

Eye Makeup

When it comes to eye makeup, Japanese girls like to keep it simple yet elegant. They often use brown eyeliner and mascara to define their eyes without making them look too dramatic. False eyelashes are also popular among Japanese girls, but they tend to choose ones that look natural rather than overly voluminous or long.


Japanese girls prefer sheer or matte lipstick shades in pink or coral tones. They rarely go for bold reds or dark colors as it is considered too flashy for everyday wear. Lip gloss is also a popular choice, especially during the summer months when a shiny lip looks fresh and youthful.

Makeup for Work

In Japan, there is a strict dress code for most workplaces, and this extends to makeup as well. Japanese girls are expected to keep their makeup natural and understated when going to work. This means that heavy eye makeup and bold lipstick are not appropriate for the office.

Makeup for Special Occasions

When Japanese girls attend special occasions such as weddings or parties, they tend to put on more makeup than usual. However, even then, they prefer a natural-looking makeup style that enhances their features rather than completely transforming their appearance. They may add a bit more color to their eyes or lips but always keep it elegant and understated.

The Role of Fashion

The fashion industry has a significant influence on makeup trends in Japan. Japanese girls often take inspiration from fashion magazines and influencers when it comes to makeup. The current trend is for a more natural-looking makeup style with a focus on healthy, glowing skin.

Cultural Influences

Japan has a long history of traditional beauty practices that have influenced modern makeup trends. For example, the geisha culture of white face powder and red lipstick has had an impact on the way Japanese girls approach makeup. They tend to use light-colored foundation to achieve a similar effect without looking too theatrical.


In conclusion, while Japanese girls do wear makeup, it is not as heavy or dramatic as in other countries. They prefer a natural-looking makeup style that enhances their features rather than completely altering their appearance. Skincare is considered a crucial part of daily life, which means that they do not need to rely heavily on makeup to cover up imperfections. The fashion industry and cultural influences have also had an impact on makeup trends in Japan, with a current focus on healthy, glowing skin.

Myths About Japanese Makeup

There are several myths about Japanese makeup that need to be debunked. One of the most common is that Japanese girls wear a lot of makeup. As we have seen, this is not true. Another myth is that all Japanese girls have monolids, which means that they cannot wear eye makeup. However, this is also false as many Japanese girls have double eyelids and enjoy experimenting with different eye makeup looks.

The Future of Japanese Makeup

The future of Japanese makeup looks bright as more and more people around the world are becoming interested in the natural-looking makeup style that Japanese girls prefer. With the rise of social media, it has become easier to share beauty tips and inspiration across borders. This means that we can expect to see more Japanese-inspired makeup looks in the years to come.

Final Thoughts

Japanese girls have a unique approach to makeup that emphasizes natural-looking beauty and healthy, glowing skin. They use skincare products to take care of their skin and prefer light coverage foundation, blush, lip tint, and simple eye makeup. While makeup trends may change over time, the emphasis on natural-looking beauty is likely to remain a core part of Japanese culture.

Why do Japanese wear so much makeup?

In Japan, women are very conscious of their appearance and are often concerned about how others perceive them. As a result, many women apply makeup before leaving the house, and only reveal their natural appearance to their family, close friends, and partners. This is due to their highly refined aesthetic sense.

What are Japanese girl beauty standards?

In contemporary Japan, there is an emphasis on having light, blemish-free skin, a slender and petite physique, long and thin legs, and a reserved personality when it comes to beauty standards. Nonetheless, these ideals are subject to change with time and may not be adhered to by future generations.

Does Japanese use makeup?

The history of makeup in Japan is recorded as starting in the Edo period. Unlike makeup styles in Europe and the US which focus on detailed eye and lip makeup, modern Japanese styles prioritize foundation, base makeup, and skin-care.

What ethnicity wears the most makeup?

In general, Hispanic women have the highest tendency to use makeup, with a percentage exceeding 86% in all age groups. According to Grant, this is likely due to cultural beliefs about femininity and the importance of dressing up. This information was reported on February 4th, 2007.

What is considered attractive in Japan?

Japanese beauty standards prioritize not only having clear and porcelain skin, but also having big eyes and a double eyelid, known as “futae” in Japanese. Although some Japanese individuals are naturally born with this feature, others resort to various measures to attain this look.

What is considered chubby in Japan?

In Japan, individuals are classified as overweight if their BMI is 22kgs/m2 or higher, and women consider themselves overweight if their BMI is above 23kgs/m2. Men in Japan are considered overweight if their BMI is above 25kg/m2. Despite these standards, Japan has a lower obesity rate compared to other countries.

The Importance of Sun Protection

In addition to skincare, Japanese girls also place great importance on sun protection. They often use sunscreen with high SPF ratings to protect their skin from harmful UV rays, which can cause premature aging and skin damage. Many Japanese makeup products also contain SPF to provide additional sun protection throughout the day.

Makeup Removal

Another important aspect of Japanese beauty culture is makeup removal. Japanese girls make sure to remove all their makeup thoroughly before going to bed to prevent clogged pores and breakouts. They use gentle cleansers and micellar water to remove makeup without stripping the skin of its natural oils.

Kawaii Culture

The kawaii culture, which translates to “cute” in English, has had a significant impact on Japanese makeup trends. Many Japanese girls enjoy experimenting with playful and colorful makeup looks inspired by anime characters and pop idols. This trend emphasizes bright colors, glitter, and bold eyeliner.

Male Makeup

While makeup is often associated with women, it is also becoming increasingly popular among men in Japan. Male makeup products such as tinted moisturizers and concealers are now widely available in stores, and many men use them to achieve a more polished look.


The culture of makeup in Japan is unique and emphasizes natural-looking beauty and healthy skin. Skincare is considered a crucial part of daily life, and Japanese girls prefer light coverage foundation, blush, lip tint, and simple eye makeup. The kawaii culture has also had an impact on makeup trends, with many girls experimenting with playful and colorful looks. With a focus on sun protection and makeup removal, the future of Japanese beauty looks bright.

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