Why is white skin considered beautiful in Japan?
Posted inQuestion about Japan

Why is white skin considered beautiful in Japan?

This article examines the cultural and historical influences that have led to white skin being considered a beauty ideal in Japan. It looks at the role of geishas and kabuki theatre, westernization, anime/manga and gyaru culture, as well as the impact of social media on modern Japanese beauty ideals. It is clear that there are both positive and negative effects associated with these influences, which has led to an ongoing debate about what should be deemed “beautiful” within society.
Why do Japanese whiten their skin?
Posted inQuestion about Japan

Why do Japanese whiten their skin?

This article explores the historical and current context of skin whitening in Japan, the impact of beauty standards on Japanese women, the role of media in promoting skin whitening products, the effects of these products on health and wellbeing, and alternatives to skin whitening products. It is estimated that nearly 75% of all women in Japan use some form of skincare product designed to lighten their complexion. The beauty standards placed on Japanese women are very strict and can be difficult to meet without using products such as skin whiteners or other cosmetics that can help them achieve the desired look they are striving for. The media plays an important role in promoting these products, however there are risks associated with using them such as irritation or even allergic reactions. Alternatives such as exfoliation scrubs or topical creams made from natural ingredients like aloe vera or green tea extract are available for those wishing to achieve lighter complexions without using harsh chemicals or risking potential health issues.