Recently, Toho Group launched its Mid-Term Plan for 2028, presenting ambitious targets for its diverse entertainment business sectors. The renowned Japanese studio is preparing for its 100th anniversary in 2032 and introduced a new corporate slogan: “Entertainment for YOU — Inspiring People Around the World.”
The forthcoming three years from 2025 to 2028 will be crucial for investment, growth, and corporate transformation for Toho, building on the 2025 Mid-Term Plan that emphasizes post-pandemic recovery and foundation laying, aiming for significant growth and international expansion in 2032 and beyond.
Reflecting on the past three years, they have been pivotal in Toho’s global achievements, achieving a historic VFX Oscar win for Godzilla Minus One, the global success of the anime Jujutsu Kaisen, and the sold-out performances in London of Spirited Away, inspired by the beloved Hayao Miyazaki film.
As part of the 2025 plan, Anime was recognized as a “fourth pillar” of the company’s business strategy. Operating revenue for Toho’s anime sector rose from ¥24.2 billion in 2023 (9.9% of the Group’s consolidated operating revenue) to ¥46.5B (16.4%) in 2024 and ¥55.4B (17.7%) in the fiscal year 2025.
- Hart, Christopher (Author)
- English (Publication Language)
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During this period, Toho acquired several notable animation subsidiaries and affiliates, including Toho Animation Studio, Science SARU, and GKIDS, alongside partial stakes in CoMix Wave Films, Bandai Namco Holdings, Orange, and Igloo Studio.
Among the main objectives of the Mid-Term Plan 2028, Toho intends to achieve an operating profit of 200% or more in its IP & Anime division by doubling the workforce at Toho Animation by 2032.
The Plan details the company’s desire to strengthen its IP & Anime organizational structure and broaden its talent pool, improving production studio capabilities to create and distribute high-quality content and IP globally. It aims for the 200%+ operating profit by further boosting revenues from international markets and gaming, which are areas of growth.
Key goals:
- Enhance the creation of quality content and IP by growing Toho Animation’s creative development, production, and marketing frameworks while improving the Group’s production studio operations.
- Targets for 2032:
- Increase anime seasons produced from 14 (2025) to 30
- Grow the employee count from ~60 to 120
- Targets for 2032:
- Fortify leadership in managing content and IP internationally by expanding overseas offices and improving licensing operations in each region
- Boost fan engagement by upgrading Toho’s e-commerce platform, linking it with a new membership service, and introducing IP-themed cafes inspired by popular anime and characters
- Facilitate the development and launch of digital games based on Godzilla and popular anime series such as Haikyu!!, My Hero Academia, Dr. STONE, Jujutsu Kaisen, SPY X FAMILY, Kaiju No. 8, Frieren: Beyond Journey’s End, and The Apothecary Diaries
The Mid-Term Plan 2028 has been temporarily removed from Toho’s website for corrections. The document can be accessed in full here.