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What are Japanese female beauty standards?


Japanese female beauty standards have been widely discussed and studied in recent years. From their clothing, makeup, hairstyles, to their body shape, Japanese women have a set of standards that they aim to achieve. These standards have evolved over time and are influenced by various factors such as culture, media, and fashion trends. In this article, we will explore what Japanese female beauty standards are and how they affect women in Japan.

Historical perspective

To understand Japanese female beauty standards, we need to look back at their history. The traditional standard of beauty in Japan was a pale complexion, small lips, and eyebrows that were straight and thin. Women also aimed to have long hair that was black and shiny. However, over time, these standards have changed with the influence of western culture.

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Skin tone

One of the most important aspects of Japanese female beauty standards is having fair skin. In Japan, having a pale complexion is considered a sign of beauty and status. Women use various skincare products to achieve this look, such as sunscreen and whitening creams.

Eye shape

Another important aspect of Japanese female beauty standards is having big eyes with double eyelids. This is achieved through cosmetic surgery or by using makeup techniques such as eyelid tape. Big eyes are considered attractive because they make the face look more youthful and innocent.

Nose shape

In Japan, having a small and straight nose is considered attractive. This is why many women opt for cosmetic surgery to alter the shape of their nose. A small nose is believed to make the face look more symmetrical and balanced.

Body shape

Japanese women aim to have a slender and petite body shape. This is achieved through dieting and exercise. Women also wear clothing that accentuates their slender figure.


In Japan, hair is considered a symbol of femininity and beauty. Women aim to have long and straight hair that is black and shiny. However, there are also many other hairstyles that are popular, such as the bob cut and layered cuts.


Makeup is an essential part of Japanese female beauty standards. Women aim for a natural and minimalistic look, using products such as BB cream, blush, and lipstick. False eyelashes and eyeliner are also popular for creating the illusion of big eyes.


Japanese women have a unique sense of style that is influenced by both traditional and modern fashion. They often wear clothing that is feminine and modest, such as dresses, skirts, and blouses.


Accessories are an important aspect of Japanese female beauty standards. Women often wear delicate jewelry such as earrings, necklaces, and bracelets. These accessories are often understated but add a touch of elegance to their overall appearance.

Media influence

The media plays a significant role in shaping Japanese female beauty standards. Magazines, TV shows, and social media influencers all contribute to creating an ideal image of beauty that women strive to achieve.

Impact on women

The pressure to conform to Japanese female beauty standards can have a negative impact on women’s mental health. Many women feel the need to diet excessively or undergo cosmetic surgery to meet these standards. This can lead to eating disorders or body dysmorphic disorder.


In conclusion, Japanese female beauty standards are complex and multifaceted. They are influenced by culture, history, media, and fashion trends. While they have evolved over time, they still place a significant amount of pressure on women to conform to a specific ideal of beauty. It is important to recognize the impact that these standards can have on women’s mental health and work towards creating a more inclusive and diverse beauty industry.

What is the Japanese ideal beauty standard?

Japanese beauty standards prioritize having clear and light skin as well as large eyes and a double eyelid known as “futae.” Although some individuals naturally possess a double eyelid, others go to great lengths to achieve this aesthetic.

Is pale skin a beauty standard in Japan?

For centuries, Japanese women have believed that having fair skin is a symbol of beauty, to the extent that there is a popular saying that suggests this color hides any flaws. This belief has been deeply ingrained in their culture.

What is considered chubby in Japan?

In Japan, individuals with a BMI of 22kg/m2 or higher are considered overweight, while women in Japan believe they are overweight if their BMI is over 23kg/m2. For men in Japan, a BMI exceeding 25kg/m2 is considered obese. Despite these standards, Japan’s obesity rate is lower than in other countries.

How is Japanese skin so flawless?

Japanese beauty focuses on gentle cleansing, exfoliating, using essences, lotions, moisturizers, serums, as well as facial massages to nourish the skin. It also emphasizes multiple layers of hydration, regular masking, and the importance of sun protection.

What body type is considered attractive in Japan?

Modern Japanese beauty standards typically prioritize having clear, light-colored skin, a slender and petite body shape, slim legs, and a reserved personality. However, these standards are subject to change over time and may not always be followed by future generations.

Do Japanese girls shave face?

It might come as a surprise, but facial shaving is a common practice amongst Japanese women. While not all women in Japan do it, it is more prevalent as a part of their skincare routines compared to Western cultures.

It is worth noting that not all Japanese women aim to adhere to these beauty standards. There is a growing movement towards body positivity and embracing diverse forms of beauty. Some women are rejecting the notion that there is a single ideal of beauty and are choosing to celebrate their individuality instead.

Furthermore, it is important to recognize that beauty standards vary across different cultures and regions within Japan. For example, in Okinawa, tan skin is considered attractive due to its association with outdoor activities and a healthy lifestyle. In Hokkaido, having a fuller figure is seen as desirable since it is associated with resilience against the cold climate.

Overall, while Japanese female beauty standards continue to influence the beauty industry and shape societal expectations, it is important to promote body positivity and celebrate diversity in all forms of beauty. Beauty should not be limited to a specific set of standards, but rather should encompass a wide range of unique and individual qualities.

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